In this series, we explain the basics of transitioning to renewable energy, from the emerging opportunities, options and impacts, to the process of implementing onsite or offsite solutions.
Corporations that choose to power their operations with renewable energy are on the bleeding edge of the industry. They’re choosing to endure some difficulty for the opportunity to switch to renewable energy -- they’re choosing the harder path. But why?
Funding and support for renewable energy projects are much easier to find when there’s a clear line drawn between a company’s strategy and the sustainability initiative being considered. Proponents of the project will typically improve their chances for buy-in if they can clearly indicate the benefit to the company in terms of its overall strategic plan.
Once the project lead is able to articulate the vision of the project and align it to company-wide goals, they should seek a senior sponsor for the project. This sponsor won’t necessarily need to drive the work, but their referral will help drive buy-in across the organization. Additionally, the sponsor may be able to help connect the lead with critical referrals and advice.
Sustainability doesn’t exist in a silo. Even if the initiative is led by individuals within a Corporate Social Responsibility department, they’ll need support from areas such as supply chain, procurement, retail, operations, finance, communications, and investor relations. Identifying early which departments to incorporate into the project and when will help ensure proper communication and support throughout the project.
Within the departments mentioned above, and all other departments invested in the project, it’s helpful to identify specific individuals who will act as representatives for each department. That way, communications will be streamlined, and will help move the initiative forward over the months and years ahead.